سلام و عرض ادب آقای دکتر سید علی اکبر
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در چند سال اخیر کارهای ارزشمندی در زمینه تاثیرات Engagement بر مشتریان اپلیکیشن‌ها انجام شده است. باعث افتخار است که از نظرات و تجربیات ارزشمند حضرتعالی در این زمینه بهره‌مند شویم.
ارادتمند
مجید برقی

a b s t r a c t
The growing popularity of mobile technologies and applications, lead many companies to
develop relations with consumers through mobile applications. Therefore, it is important
to understand how to design applications based on consumer preferences. This research
seeks to understand which features of mobile applications stimulate consumer engagement
and lead to continuous use of mobile applications. This study used an online questionnaire
to collect data from 246 respondents. The data was analyzed making use of
Structural Equations Modeling (SEM). The results indicate that perception of such features
as design solutions and information quality will result in higher engagement leading to
continuous usage of mobile applications. Moreover, consumer engagement positively
influenced users’ intention to continuous usage of mobile applications. Inconsistent with
expectation, consumer interaction and functionality features are not found to be positively
related to consumer engagement with mobile applications.
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