Introduction to Designing Customer Experience workshop based on Customer Jounrey Mapping
Features of this unique workshop
Hoding the course in a completely workshop manner
Designing a customer journey map for an engaging scenario
Performing group activity and improving teamwork skills
Receiving educational documents and tought materials
Reviewing successful examples of creating a different Customer Experience
In this video you get to know Desiging Customer Experience workshop based on Customer Journey Mapping
Designing Customer Experience Workshop
Learn the skill of creating a different experience for customers in a practical way
With skills gained from this course you can:
Look at things from customer’s perspective
Surprise your valuable customers
Measure the effectiveness of designed customer Experiences
Be the first to provide an effective solution to customer problems
Design a process that prevents the repeat of the problems for new coustom
In teamwork with colleagues come up with attractive ideas to engage customers
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We are Proud that the bests have trusted us
Previous attendees opinions
Satisfaction of previous attendees, is our most valuable capital
The feeling of intimacy and positivity and teamwork in this workshop was quite tangible.
Maturity in the educational model that led to better understanding at the end of the workshop.
In this fully optimized and motivational workshop, we managed to get a very good understanding of the customer experience process, customer satisfaction and meeting the customer’s needs, by presenting attractive ideas.
New ideas to create a brainstorming atmosphere and explaining customer problems to people within the organization were among the benefits of this course.
The workshop was an interesting and different experience.
Reconsideration and implementation of different process and method was attractive to me.
Recognizing the main needs of the customer and presenting appropriate ideas and solutions to attract new customers and retain old customers in this workshop were taught in a practical way.
Part-by-part analysis of all stages and complete attention to direct and indirect effects of a 360-degree process was one of the unique features of this workshop.
Who do we recommend attending this workshop?
Companies that are determined to create a different experience for their valuable business customers
Businesses looking to identify areas for improvement in customer relationship processes
Companies that plan to map or improve their customers’ journey mapping
People who have taken a basic CRM course and are looking to gainpractical experience
Marketing and sales consultants who are determined to become more specialized in CRM
Managers and experts in marketing, sales, public relations, systems and methods
Students and all those interested in Business, MBA and CRM
Frequently Asked Questions
This course is held as a one-day workshop from 8:30 AM to 5 PM.
If you are looking for different experience design skills for your clients, this course is the best workshop in which you can gain skills. The course is held as a workshop and all participants learn to design a customer journey map and improve the customer experience by getting involved in an attractive scenario. During the course, by showing videos of successful domestic and foreign examples in creating a different experience for customers, the reasons for the success of each one is analyzed and examined.
After getting acquainted with the specialized concepts, the participants of the course are divided into groups of 3 to 4 people and design the customer experience for the introduced persona based on the scenario in a team.
In addition to the PowerPoints presented in the course, all the necessary documents for designing the persona, drawing the customer journey map and designing the customer experience will be delivered to the participants.
At the end of the course, participants will be presented with two certificates from the ANCCP of Italy and the DrCRM Group.
Yes, organizations that plan to conduct this course within the organization can make the necessary arrangements with training unit.
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What is Customer Experience?
Customer Experience is the image that is created in customer’s mind about you and your organization. The first time a customer hears about your brand, this image begins to take shape. His recruitment method and marketing mechanism will stay in his mind for a long time and he will remember the first purchase he made from you. The high-quality products and different services you offer to the customer will make him a loyal customer, because you have also paid attention to his needs and wants.
Customer Journey Mapping is one of the main layers of customer experience design that determines the path that the customer takes in your organization to receive the desired service or product. This journey includes all the information he gets and everyone he meets. All the activities, forms, questions, barriers, and emotions you encounter in communicating with your organization are part of the customer journey that builds their experience. It is necessary to design the “customer Journey Mapping” in such a way as to indicate the customer journey path from all contact points.
The customer journey mapping outlines two types of experiences: the experience you want to create for the customer and the experience the customer wants to receive. This map tells you what parameters customers consider to be important in order to be loyal to your organization. The gap between the ideal experience and the actual customer experience shows in which areas you need to take practical steps to improve.
Customer Experience Management is a relatively new and attractive topic in the field of CRM. This concept states that the experience registered in the customer’s mind is one of the most powerful factors that can lead to the return and repurchase of the customer or the organization’s recommendation from the customer to others around him. If you want to deploy/implement “customer experience management” or CEM in your organization, you must have a mechanism that resisters and saves all interactions with the customer and can maintain his preferences and tastes. When a customers observe that you remember themselves and their interests in the next interaction, they do not easily choose your competitors over you.
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